Posts by: Alexander Saftschuk

Published: 04.05.2022

Meet Forkbearder Elisabeth

Welcome to the team Elisabeth! Can you give a brief intro to yourself? Hi, I am Elisabeth and the Executive Assistant at Forkbeard/Sonitor. I was born and raised in Oslo, and apart from a year in Denmark, this is where I have lived since. Now I am well established at Oppsal with my 6 year […]


Published: 27.04.2022

Closing the data gap between in-store and digital retail

Forkbeard helps physical retailers to better understand their customers’ preferences and subsequently optimize stores through granular insights, levelling the playing field between physical and online retailers. Physical retail, from Goliath to David Over the past two decades we have seen physical retail change from Goliath to David. Pre-pandemic grocery stores were the last major category […]


Published: 20.04.2022

Meet Forkbearder Henrik

Welcome to the team Henrik! Can you give a brief intro to yourself? Hi, I am Henrik a Customer Success Engineer at Forkbeard. I’ve been born in Japan and only a few months old we moved to South Korea for a few years before heading back to Norway. Just a few years later we decided […]


Published: 31.03.2022

How Forkbeard’s COO sent 15 tons of clothing for Ukraine’s draftees in 12 days

On the left is a picture of our COO Kristen speaking to Wladimir Klitschko. On the right is the reason he is speaking to Wladimir. And below is the story behind the two pictures and how Kristen raised over NOK 4m and sent 15 tons of military clothing into Ukraine within 12 days, despite being […]


Published: 04.05.2021

Data Privacy. Choosing an indoor positioning technology

This post is part of the “Choosing an indoor positioning technology” series. The series aims to help anybody evaluating and buying Indoor Positioning Systems (IPS) to ask the right questions and make better informed decisions. This post focuses on Data Privacy. If you are only after the core message and evaluation criteria, you can skip ahead and simply focus on […]


Published: 15.04.2021

Scalability. Choosing an indoor positioning technology

This post is part of the “Choosing an indoor positioning technology” series. The series aims to help anybody evaluating and buying Indoor Positioning Systems (IPS) to ask the right questions and make better informed decisions. This post focuses on Scalability. If you are only after the core message and evaluation criteria, you can skip ahead and simply focus on the […]


Published: 06.04.2021

Reliability. Choosing an indoor positioning technology

This post is part of the “Choosing an indoor positioning technology” series. The series aims to help anybody evaluating and buying Indoor Positioning Systems (IPS) to ask the right questions and make better informed decisions. This post focuses on Reliability. If you are only after the core message and evaluation criteria, you can skip ahead […]


Published: 23.03.2021

Accuracy. Choosing an indoor positioning technology

This post is part of the “Choosing an indoor positioning technology” series. The series aims to help anybody evaluating and buying Indoor Positioning Systems (IPS) to ask the right questions and make better informed decisions. This post focuses on Accuracy. If you are only after the core message and evaluation criteria, you can skip ahead […]


Published: 16.03.2021

Leveraging social distancing tech to reopen Delft University

Covid-19 having a severe negative impact on the travel and hospitality industry is no surprise. However, an industry which might not come directly to one’s mind is education. We have previously written about universities, their need to reopen and their different pandemic response measures. If you have missed that post, you can find it here.  The mental well-being of students and the universities financial pressures are main drivers to […]


Published: 09.03.2021

Elevator Pitch: Forkbeard’s Digital Twin Solution

Last month we have dedicated most of our posts/analysis to Apple’s new product: the AirTag. More specifically, we have discussed the underlying concept of the Digital Twin, the use cases beyond lost & found and the limitations of current technologies. If you are unfamiliar with the Digital Twin concept and technology those articles are definitely worth a read. Forkbeard’s expertise in Indoor Positioning Systems using ultrasonic and Bluetooth Low Energy signals gives the company an edge when […]