Hello, Forkbeard: Meet Alexander!

Alexander, who are you?

I was born in Ukraine, grew up in Germany, and then spent 5 years living in the Netherlands, Australia, and the UK before I moved to Norway in 2018. Currently, I live in Oslo with my wife and we are expecting soon a third member to our family. I enjoy anything related to the outdoors but spend most of my free time hiking, surfing, or ski-touring.

Only after I moved to Oslo I realized what a great fit the country/city is for me. It is metropolitan enough to have interesting work opportunities but also allows you to get some great hiking and surfing in the summer and skiing in the winter.  

What did you do before you started working at Forkbeard and how does this experience benefit your current role? 

Before joining Forkbeard I have been working at Telenor as a Data Scientist. My experience there was very broad, ranging from building predictive models on marketing optimization (marketing attribution) to building growth-related presentations for Telenor’s Global Executive Management and Board

In an early-stage company such as Forkbeard it is beneficial if you are an allrounder because there is always a lot of different work to do and few specialists available. Therefore working at Telenor, as well as in several different financial companies benefits me in building analytics solutions, developing client or investor pitch decks or simply communicating and presenting work internally and externally.  

What drew you to Forkbeard? 

I was having many discussions with my wife on whether I should leave a stable and secure job and join a Startup. During that time I was reading Peter Thiel’s book “Zero to One”. There was one quote in the book that triggered a realization in me:

“Of course, it’s easier to copy a model than to make something new. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange.”

The realization was that Forkbeard is one of these companies that is taking the world from Zero to One with novel technology and this is what really drew me to the company.  

What’s the best thing about working at Forkbeard?  

The engineering culture which is very merit based. This means that its all about solving problems and with that the best idea wins, no politics and no egos. 

What does your typical day look like at Forkbeard 

Apart from a few fixed team meetings every morning, there is no typical day. Either I am working on analytics solutions for clients or I am helping with the commercialization of the technology. On the analytics side I am the first full-time hire, so I do everything from talking to clients on which insights they need to prototyping and visualizing those insights in python. On the commercialization part I mostly support with pitch presentations for new clients.   

How will Forkbeard help you with both your personal and professional development? 

With the indoor positioning market being in its infancy due to the lack of capable technology, there is only very limited analytics that has been developed so far. Hence, working at Forkbeard pushes me to be at the cutting edge of indoor analytics, oftentimes having to start with a blank sheet to build meaningful insights for our customers.  

What’s the coolest place you’ve traveled to  

Last summer I have been to Iceland for the first time and I have not found anything like it so far. Iceland seems like a completely different planet with so many varied, large and dramatic landscapes. As soon as the travel situation improves I will be back there for more exploration.  

What do you like to do when you’re not working? 

I enjoy spending time with family & friends and especially cooking dinner for them (mostly Indian, since my wife is from India). Apart from my regular hiking, surfing and skiing I am currently getting into climbing and bouldering thanks due to some kind Forkbeard colleagues that let me tag along.  

And finally, anything you’d like to say to the reader? 

Come and join us in building technology and company that brings the world from Zero to 1! 

As Peter Thiel said: “Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”  

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